Proposal on Final Project for Design for Media, Spring 2012
PSA-Caffeine Addiction
1) Idea / Concept
: The idea for my final project is to make a PSA (Public Service Announcement) video about Caffeine Addiction. The purpose of this video is to tell people how too much of caffeine is harmful to worsen their illness they already have, and I also want to let people know what types of drink contain how many amounts of caffeine. There are many illness we can have from having too much of caffeine intake, and it could eventually lead people to a serious illness or even to death.
2) Method / Technique
: The story of my PSA project will be starting by asking a question to the audience, and telling them how too much of caffeine can cause lots of serious illness. At the end, I will suggest the equivalent amount of caffeine.
3) Intended Audience
: The intended audience for my project could be anyone who either drinks a lot of coffee or not. It is because it could be an informative source for people to know.
4) Sound
: There will be a sound track used to make a smooth flow through the animation, and also some types of sound effect will be used to enhance the visual effect such as ‘clicking’ sound.’

